THE BLOG

This is where we get up close and personal with the topics you've asked for. It's a safe place of learning, growing and up levelling your business and your life to a place beyond which you ever dreamed possible. Prepare to do the work, we will push you, cheer you on and hold you accountable to your truest desires. 

Take some time to read through the categories and choose the best fit for you and your business. You'll find our business building tools and tips under The Workroom and Personal Development under The Retreat. 

Remember, we don't play small in this arena. It’s time to work.

Translating Creative to Content claire winter cracking content the workroom Jan 16, 2022

By Claire Winter. 

Writers with a creative, storytelling background may struggle to transition into marketable and functional writing work. However, so many of the skills gained through learning to write stories and fiction are transferable and can be used as essential tools when writing...

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Why Quarterly Planning is Essential to Crack Content for your Business claire winter cracking content the workroom Dec 08, 2021

By Claire Winter.

Before the new year begins, many people will create their resolutions hoping that they will have achieved them by this time next year. Unfortunately, many new year’s resolutions can fizzle out. The same thing can happen to yearly content plans, especially if they feel more...

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Stepping Up Your Creativity claire winter cracking content the workroom Nov 12, 2021

By Claire Winter.

How do you spark your creativity? For me, it's the lifeblood of any successful business or entrepreneur.

When and how do you get inspired? On the one hand, it can often occur when least expected, such as while you're trying to get to sleep, travel, read a book, look at art, or...

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Why Content Needs Focus and Purpose claire winter cracking content the workroom Oct 10, 2021

By Claire Winter.

We’ve all been there. We’ve read an engaging headline and reviewed the content only to find it’s not about what the headline suggested at all. This is frustrating for readers who are excited to read more. It’s like suggesting that a horror fan should read...

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Creating Conversation with Content claire winter cracking content the workroom Sep 16, 2021

By Claire Winter.

As humans, we love learning about new ideas, and we love sharing them with other people. But how exactly can we pique the interests of our target audience?

Sometimes, even when we have a great idea, we have to delve a little deeper into how we can make sure the people we want to...

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The Importance of Content Planning claire winter cracking content the workroom Aug 13, 2021

By Claire Winter.

We’ve all been there, when we are planning our content, sat with a blank page waiting for inspiration to hit us. The truth is we can wait for sporadic moments of creativity, and they could be brilliant, but waiting for them can be both frustrating and time-consuming. ...

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How to Boost Your Media Coverage claire winter cracking content the workroom Jul 20, 2021

By Claire Winter

Have you been lucky enough to be featured in the press? You may have bagged yourself a mention in a great guest blog spot or been featured in a glossy magazine, or perhaps you have been a guest on a well-known podcast.

Getting press coverage can take time and effort but it is...

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How to Effectively Engage Your Audience Through Storytelling claire winter cracking content the retreat Jun 15, 2021

By Claire Winter

We all love a good story, and there are stories underpinning everything, from marketing campaigns to the launch of a new business. We were telling stories around campfires thousands of years ago. Effective storytelling can make us feel connected to others and the world. 

So,...

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Five Reasons Why Guest Blogging is Important claire winter cracking content the workroom May 07, 2021

By Claire Winter

You may be thinking, ‘Why should I spend time and effort writing for someone else’s blog and not my own?’

It may seem counterproductive, but guest blogging is highly effective for growing your business or blog. From improving domain authority to increasing...

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How Repurposing Content Can Save You Time and Money claire winter cracking content the workroom Apr 11, 2021

By Claire Winter

Ever tried repurposing your content? Why not start now?

When we enter the content creation process, we may believe we need fresh, new ideas for every piece of content we create. Whilst creativity and imagination are key to creating a unique and engaging copy, it is unrealistic to...

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Five Simple Tips for Creating Engaging Content claire winter cracking content the workroom Mar 10, 2021

By Claire Winter

If only producing content was as simple as putting words on a page …

Unfortunately, getting the words written is just the start of the content creation journey. It may seem as easy as sharing information with an intended audience, but if there is no engagement present, how...

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7 Reasons Why Podcasts Are Becoming Increasingly Popular claire winter cracking content the workroom Feb 25, 2021

By Claire Winter

Podcasts are currently dominating the media landscape. Their listeners are loyal and growing, with the potential of even replacing other media forms. There are currently over 1,500,000 podcasts globally, and the number is growing every day. 

2020 seems to be the year of the...

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How To Deal With Writers Block claire winter cracking content the workroom Jan 22, 2021

By Claire Winter

Do you often find yourself staring at a blank page? Trying to conjure up words you can’t seem to string together? Wondering whether you’re slowly losing your mind? Writer’s block is the bane of any writer’s existence; how are you meant to do what you...

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The Most Important Content Marketing Trends In 2021 claire winter cracking content the workroom Dec 20, 2020

By Claire Winter

It’s been a challenging year for business, and many people have found themselves making enormous shifts to the ways they work. With a higher focus on online presence - due to less in-person interaction - building and expanding upon digital marketing efforts has become...

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What's Your Brand Story? claire winter cracking content the workroom Nov 17, 2020

By Claire Winter

The word ‘story’ conveys a lot of different meanings. When I think of a story, it usually involves characters, plots, settings, and the framework of a beginning, middle and end. But the way in which we tell stories has been revolutionised quite dramatically. Thousands...

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How To Make Your Social Media Content Stand Out claire winter cracking content the workroom Oct 01, 2020

By Claire Winter

Keeping a valuable and consistent social presence is difficult. Not only are there hundreds, thousands and millions of other people trying to do the same thing, but there are so many channels, from Facebook to LinkedIn to Twitter to Instagram, all with their own unique marketing...

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