THE BLOG
This is where we get up close and personal with the topics you've asked for. Take some time to read through the categories and choose the best fit for you and your business.
We don't play small in this arena. It’s time to work.
Writing genuinely and authentically can be a challenging skill to learn, especially when writing content about your business or for clients. However, it is an essential ability to allow you to step into your power and attract the clients and businesses you want to work with. The following tips...
By Claire Winter.
In any field of business or creative endeavour, there will be countless opportunities in which you must create sales copy, writing with the express intention of directing your readers to take action. From selling a product to suggesting following your socials, sales copy will be...
By Claire Winter.
Whether it's writer's block, distractions, or endlessly stacking deadlines, the whole writing process can seem like it's against you at times. For those moments where you need to get into the writing mindset, here's a handful of tips to find your flow and get back in the zone:
...
By Claire Winter.
As a content creator and a business alike, your social media presence is a more important tool than ever. In a world where people are continually connected, you can't afford to not represent and sell your brand on social media platforms. It can, however, be overwhelming to get...
By Claire Winter.
Writers with a creative, storytelling background may struggle to transition into marketable and functional writing work. However, so many of the skills gained through learning to write stories and fiction are transferable and can be used as essential tools when writing...
By Claire Winter.
Before the new year begins, many people will create their resolutions hoping that they will have achieved them by this time next year. Unfortunately, many new year’s resolutions can fizzle out. The same thing can happen to yearly content plans, especially if they feel more...
By Claire Winter.
How do you spark your creativity? For me, it's the lifeblood of any successful business or entrepreneur.
When and how do you get inspired? On the one hand, it can often occur when least expected, such as while you're trying to get to sleep, travel, read a book, look at art, or...
By Claire Winter.
We’ve all been there. We’ve read an engaging headline and reviewed the content only to find it’s not about what the headline suggested at all. This is frustrating for readers who are excited to read more. It’s like suggesting that a horror fan should read...
By Claire Winter.
As humans, we love learning about new ideas, and we love sharing them with other people. But how exactly can we pique the interests of our target audience?
Sometimes, even when we have a great idea, we have to delve a little deeper into how we can make sure the people we want to...
By Claire Winter.
We’ve all been there, when we are planning our content, sat with a blank page waiting for inspiration to hit us. The truth is we can wait for sporadic moments of creativity, and they could be brilliant, but waiting for them can be both frustrating and time-consuming. ...
By Claire Winter
Have you been lucky enough to be featured in the press? You may have bagged yourself a mention in a great guest blog spot or been featured in a glossy magazine, or perhaps you have been a guest on a well-known podcast.
Getting press coverage can take time and effort but it is...
By Claire Winter
We all love a good story, and there are stories underpinning everything, from marketing campaigns to the launch of a new business. We were telling stories around campfires thousands of years ago. Effective storytelling can make us feel connected to others and the world.
So,...
By Claire Winter
You may be thinking, ‘Why should I spend time and effort writing for someone else’s blog and not my own?’
It may seem counterproductive, but guest blogging is highly effective for growing your business or blog. From improving domain authority to increasing...
By Claire Winter
Ever tried repurposing your content? Why not start now?
When we enter the content creation process, we may believe we need fresh, new ideas for every piece of content we create. Whilst creativity and imagination are key to creating a unique and engaging copy, it is unrealistic to...
By Claire Winter
If only producing content was as simple as putting words on a page …
Unfortunately, getting the words written is just the start of the content creation journey. It may seem as easy as sharing information with an intended audience, but if there is no engagement present, how...
By Claire Winter
Podcasts are currently dominating the media landscape. Their listeners are loyal and growing, with the potential of even replacing other media forms. There are currently over 1,500,000 podcasts globally, and the number is growing every day.
2020 seems to be the year of the...
