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THE BLOG

This is where we get up close and personal with the topics you've asked for. Take some time to read through the categories and choose the best fit for you and your business. 

We don't play small in this arena. It’s time to work.

How To Deal With Writers Block claire winter cracking content the workroom Jan 22, 2021

By Claire Winter

Do you often find yourself staring at a blank page? Trying to conjure up words you can’t seem to string together? Wondering whether you’re slowly losing your mind? Writer’s block is the bane of any writer’s existence; how are you meant to do what you...

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The Most Important Content Marketing Trends In 2021 claire winter cracking content the workroom Dec 20, 2020

By Claire Winter

It’s been a challenging year for business, and many people have found themselves making enormous shifts to the ways they work. With a higher focus on online presence - due to less in-person interaction - building and expanding upon digital marketing efforts has become...

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What's Your Brand Story? claire winter cracking content the workroom Nov 17, 2020

By Claire Winter

The word ‘story’ conveys a lot of different meanings. When I think of a story, it usually involves characters, plots, settings, and the framework of a beginning, middle and end. But the way in which we tell stories has been revolutionised quite dramatically. Thousands...

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How To Make Your Social Media Content Stand Out claire winter cracking content the workroom Oct 02, 2020

By Claire Winter

Keeping a valuable and consistent social presence is difficult. Not only are there hundreds, thousands and millions of other people trying to do the same thing, but there are so many channels, from Facebook to LinkedIn to Twitter to Instagram, all with their own unique marketing...

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How To Create The Most Effective Email Subject Lines claire winter cracking content the workroom Sep 08, 2020

By Claire Winter

Are you using email marketing in your business? It is one of the many ways you can reach your ideal customer and it also gives you a better ROI (Return on Investment) than many other forms of content marketing. 

According to HubSpot, email generates $38 for every $1 spent...

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How To Increase Sales Using Social Media Content claire winter cracking content the workroom Aug 04, 2020

By Claire Winter

Not getting as many sales as you would like? Are you finding it hard to sell your product or service? Social media is one of the most effective methods of gaining both direct and indirect revenue for your business.

Here’s how to create content to attract your ideal customer...

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How To Pitch To The Media claire winter cracking content the workroom Jul 18, 2020

By Claire Winter

Are you looking to pitch a story to the media? Perhaps you are trying to market your business or share some good news with the world. There is no point sending a dull press release so here are 10 tips to help you through!

Take a Risk

Pitching stories is all about taking risks;...

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