IN THE SPOTLIGHT WITH LUCI MCPHERSON

HER BUSINESS | IN THE SPOTLIGHT

Multi-hyphenate, brand-building powerhouse Luci McPherson is the creative force behind some of the most magnetic brands in the online space. From launching her business as a Creative VA fresh out of fashion journalism school to becoming the go-to branding and energy strategist for trailblazing women, Luci has spent nearly a decade transforming vision-board dreams into visual gold....

A SLICE OF HOPE: ALISON'S STORY

HER BUSINESS | GUEST BLOGS

If you had passed Alison on the street a few years ago, you'd have seen a smiling woman, tidy and polite, maybe a kind word for the cashier at the corner shop. You'd never guess she was surviving one of the most isolating and traumatic experiences of her life....

A PERFECT PAIRING: PARIS, CHEESE, AND 48 HOURS WITH MY BEST FRIEND

HER TRAVEL | A PLACE IN TIME

Last December, my best friend Amy and I found ourselves people-watching from the window of The French Quarter in Newcastle city centre.

After tiring of watching various slightly tiddly Christmas partygoers trip over the curb outside, talk turned to how, at the grand age of 37, Amy had never properly visited Paris, aside from a fleeting work trip a few years earlier...

THE ROLE OF SHADOW WORK IN SPIRITUAL GROWTH AND MANIFESTATION

HER SPIRITUALITY |ZEN DEN

Alright, let's talk about something that's both fascinating and a little scary: shadow work. No, it's not some dark magic ritual (put the sage down, we're good).

Shadow work is the process of diving deep into the parts of yourself you usually shove into a metaphorical closet and pretend don't exist....

HOW INTROVERTED NEURODIVERGENT WOMEN ARE REDEFINING SUCCESS

HER BUSINESS | FEMALE. INTROVERT. AWESOME.

They say leadership is for the bold, the outspoken, the ones who command attention the moment they step into a room. But what if the loudest voice isn't always the most powerful?

For introverted, neurodivergent women, leadership looks different. It's strategic, deeply intuitive, and, most importantly, doesn't require burning ourselves out to fit an outdated mould....

AI CAN'T COACH YOUR HEART: WHY HUMAN CONNECTION IS THE KEY TO TRANSFORMING YOUR RELATIONSHIP WITH MONEY

HER MONEY | MONEY MATTERS

Technology is evolving at an incredible pace, and with AI stepping into more industries, one question keeps coming up: Will AI replace coaches?

For women navigating their financial journey, this question might spark uncertainty. After all, AI can track spending habits, offer budgeting advice, and even predict economic trends, but can it truly understand the emotions that shape your money story?...

WHY YOU AS A SMALL BUSINESS OWNER NEED A GOOD CONTENT CREATION STRATEGY

HER BUSINESS | WRITE HERE WRITE NOW

Do we really need to emphasise the importance of content creation in today's digital landscape?

Well, between 70% and nearly 90% of marketers (depending on the source) say their content strategy is their most important tool and a key investment area. So it's probably safe to say it's not a hugely controversial topic...

SNAKE OR STICK?

HER LIFESTYLE | RESET YOUR MINDSET

Here's one of the best analogies I've heard about anxiety.

Let's say you're walking on a trail in a park, and you see something squiggly ahead on the path. Your nervous system causes you to freeze in your tracks because it can't tell what said squiggly thing is. It's a "potential" threat.Is it a snake or a stick?

You have two options with two different outcomes....

MASTER YOUR PODCASTING WORKFLOW: THE SECRET TO TIME FREEDOM & PRODUCTIVITY

HER BUSINESS | BEYOND THE MIC

Time is your most valuable asset. You can't buy more of it, but you can use it smarter. If you're a podcaster, how you manage your time will determine whether you thrive or burn out. And if you're anything like I was, chances are you're drowning in episodes, scrambling to stay on top of production, and feeling like there just aren't enough hours in the day...

YOU'RE NOT UNDER-QUALIFIED, YOU'RE UNDER-CONFIDENT

HER BUSINESS | THE STARTUP SESSIONS

Once upon a time, when I was still convinced that "wait your turn" was solid life advice and that the people on LinkedIn were actual gods in power suits, I also believed that I had to have a bursting-at-the-seams portfolio before anyone would take me seriously....

TANTE TRUUS KINDERTRANSPORT – WWII

HER TRAVELS | A VENTURING NOMAD

I always take a moment of reflection at the statue in Liverpool St Station of the life-sized children with their teddy bears and bags, commemorating the Kinder Transport and the safe haven this route was for thousands of children fleeing Nazi Germany in the 1930s. May 2025 sees the 80th anniversary of the end of those hostilities in Europe, and whilst war at that time was mainly a male endeavour, the role of women cannot be ignored....

BE BOLD, BE ICONIC. HOW A SIGNATURE AESTHETIC CAN MAKE YOUR PERSONAL BRAND MEMORABLE

HER BUSINESS | THE ATHENA COMPLEX

In a world where people scroll past everything faster than you can say "algorithm," it's a struggle to stand out by being the loudest. Frankly, who wants to be known to be the loudest anyway? No, the real queens of recognition have something far more powerful—a distinct, unmistakable presence that whispers, I'm unforgettable. And it starts with something as simple (yet profound) as boldly committing to a signature aesthetic....

CEO RADIO 

Thefemaleceo.com community members curated this power-packed playlist →

Dive into an inspiring mix of anthems to fuel your ambition, ignite your creativity, and keep you motivated on your entrepreneurial journey. Whether building your empire or leading with vision, when you need a push - press play.