THE BLOG

This is where we get up close and personal with the topics you've asked for. Take some time to read through the categories and choose the best fit for you and your business. 

We don't play small in this arena. It’s time to work.

How To Have Authenticity In Your Writing business claire winter cracking content the workroom Jun 20, 2022

Writing genuinely and authentically can be a challenging skill to learn, especially when writing content about your business or for clients. However, it is an essential ability to allow you to step into your power and attract the clients and businesses you want to work with. The following tips...

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The Creatrix Journey claire winter mindset the creatrix journey the retreat May 17, 2022

Welcome to my brand new column, the Creatrix Journey. Through these writings, I aim to raise the collective consciousness step by step through our Walking and Writing Courses, Workshops, and Retreats.

The Creatrix Journey helps female changemakers, coaches, entrepreneurs, healers, and creatives...

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How to Write Persuasive Sales Copy business claire winter cracking content the workroom Apr 09, 2022

By Claire Winter.


In any field of business or creative endeavour, there will be countless opportunities in which you must create sales copy, writing with the express intention of directing your readers to take action. From selling a product to suggesting following your socials, sales copy will be...

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Out of the Frying Pan and Into the Writing Zone business claire winter cracking content the workroom Mar 15, 2022

By Claire Winter.

Whether it's writer's block, distractions, or endlessly stacking deadlines, the whole writing process can seem like it's against you at times. For those moments where you need to get into the writing mindset, here's a handful of tips to find your flow and get back in the zone:


...

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Unlocking Your Social Media Potential business claire winter cracking content social media the workroom Feb 08, 2022

By Claire Winter.

As a content creator and a business alike, your social media presence is a more important tool than ever. In a world where people are continually connected, you can't afford to not represent and sell your brand on social media platforms. It can, however, be overwhelming to get...

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Translating Creative to Content business claire winter cracking content the workroom Jan 31, 2022

By Claire Winter. 

Writers with a creative, storytelling background may struggle to transition into marketable and functional writing work. However, so many of the skills gained through learning to write stories and fiction are transferable and can be used as essential tools when writing...

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Why Quarterly Planning is Essential to Crack Content for your Business business claire winter cracking content the workroom Dec 08, 2021

By Claire Winter.

Before the new year begins, many people will create their resolutions hoping that they will have achieved them by this time next year. Unfortunately, many new year’s resolutions can fizzle out. The same thing can happen to yearly content plans, especially if they feel more...

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Stepping Up Your Creativity business claire winter cracking content mindset the workroom Nov 12, 2021

By Claire Winter.

How do you spark your creativity? For me, it's the lifeblood of any successful business or entrepreneur.

When and how do you get inspired? On the one hand, it can often occur when least expected, such as while you're trying to get to sleep, travel, read a book, look at art, or...

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Why Content Needs Focus and Purpose business claire winter cracking content the workroom Oct 10, 2021

By Claire Winter.

We’ve all been there. We’ve read an engaging headline and reviewed the content only to find it’s not about what the headline suggested at all. This is frustrating for readers who are excited to read more. It’s like suggesting that a horror fan should read...

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Creating Conversation with Content claire winter cracking content the workroom Sep 16, 2021

By Claire Winter.

As humans, we love learning about new ideas, and we love sharing them with other people. But how exactly can we pique the interests of our target audience?

Sometimes, even when we have a great idea, we have to delve a little deeper into how we can make sure the people we want to...

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The Importance of Content Planning claire winter cracking content the workroom Aug 13, 2021

By Claire Winter.

We’ve all been there, when we are planning our content, sat with a blank page waiting for inspiration to hit us. The truth is we can wait for sporadic moments of creativity, and they could be brilliant, but waiting for them can be both frustrating and time-consuming. ...

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How to Boost Your Media Coverage business claire winter cracking content social media the workroom Jul 20, 2021

By Claire Winter

Have you been lucky enough to be featured in the press? You may have bagged yourself a mention in a great guest blog spot or been featured in a glossy magazine, or perhaps you have been a guest on a well-known podcast.

Getting press coverage can take time and effort but it is...

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How to Effectively Engage Your Audience Through Storytelling business claire winter cracking content the retreat Jun 15, 2021

By Claire Winter

We all love a good story, and there are stories underpinning everything, from marketing campaigns to the launch of a new business. We were telling stories around campfires thousands of years ago. Effective storytelling can make us feel connected to others and the world. 

So,...

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Five Reasons Why Guest Blogging is Important business claire winter cracking content the workroom May 07, 2021

By Claire Winter

You may be thinking, ‘Why should I spend time and effort writing for someone else’s blog and not my own?’

It may seem counterproductive, but guest blogging is highly effective for growing your business or blog. From improving domain authority to increasing...

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How Repurposing Content Can Save You Time and Money business claire winter cracking content the workroom Apr 11, 2021

By Claire Winter

Ever tried repurposing your content? Why not start now?

When we enter the content creation process, we may believe we need fresh, new ideas for every piece of content we create. Whilst creativity and imagination are key to creating a unique and engaging copy, it is unrealistic to...

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Five Simple Tips for Creating Engaging Content business claire winter cracking content the workroom Mar 10, 2021

By Claire Winter

If only producing content was as simple as putting words on a page …

Unfortunately, getting the words written is just the start of the content creation journey. It may seem as easy as sharing information with an intended audience, but if there is no engagement present, how...

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