How to Boost Your Media CoverageJul 20, 2021
By Claire Winter
Have you been lucky enough to be featured in the press? You may have bagged yourself a mention in a great guest blog spot or been featured in a glossy magazine, or perhaps you have been a guest on a well-known podcast.
Getting press coverage can take time and effort but it is often only the first step in getting your business noticed.
Here are some great ways to make the most of any media coverage you have achieved for your business. If you haven’t started pitching yet you can read more in this article . A common mistake among entrepreneurs and SME’s is that they don’t make the most of the press coverage they have achieved, so here are some ways you can amplify your reach.
Use Social Media To Amplify
Social media is there to create conversations and connections. Use Facebook, Instagram, Twitter, TikTok and any other platform you are on to share your press wins! Make sure you utilise hashtags and thank the journalist, podcast host, blogger, or media platform you got coverage from by tagging them in a post - they will often repost or reply which can increase your reach.
Share With Your Network
Don’t forget to share your press and business wins with friends and family. Sometimes we’re so busy promoting ourselves online that we forget to use our internal network, so get your family, friends, and colleagues to share the love too. Often people who know and love us are prepared to go the extra mile to share our content. Also, don’t forget to share your wins with your clients and in your newsletter. It will remind them why they chose to do business with you in the first place.
Create A ‘Featured In’ Banner
Use what many call ‘badges of trust’ by utilising the logo of the platform your coverage was featured on. Place it on your website, social channels, or use it in your marketing materials. This is a great way to increase your status as an expert, especially if it is a well-known and reputable media outlet.
Share The Coverage More Than Once
You’ve made it into the press, so why not talk about it? Add it to the News or Blog section of your website to update your audience on your latest happenings or include it in your email newsletter. Make sure to provide a link to the original article and perhaps even share it with those who helped your coverage happen. Building good relationships with the media and influencers will mean you stay on their radar next time they need an expert in your field.
Ask For A Link!
If you’re trying to increase the visibility of your website, boost your domain authority and get on the first page of Google; thinking about search engine optimisation (SEO) is also important. Backlinks are one of the key factors that make your website rank higher in a search, so don’t be afraid to ask for your website link to be included in the press coverage you received, plus guest blogs and podcasts. Some media outlets don’t include them as part of their policy, whereas others will add one in or include it if you ask.
If you want more tips on how to do your own PR download check out my PR guide
Boosting your media coverage is all about utilising the social platforms you’re active on, talking to the people you know, and using your past content to your advantage in order to generate more content. Sometimes all you need is a little personal touch and a whole lot of sharing, and you can get your message out there to an audience wider than its original platform.
Claire Winter is the host of the Cracking Content podcast and a Copy and Content trainer and coach. She is passionate about helping coaches and creative entrepreneurs to amplify their expertise through storytelling, content, and PR so that they can get more sales and make a bigger impact through 1:1 coaching, her digital courses and membership.
Claire currently writes for all 41 Families magazines that cover the UK, which reach 9 million parents a year. She has have been a content creator for 20 years and helped thousands of business owners get more sales with their content marketing. She is a trained NCTJ journalist and started her career at ITN in radio and television. She also runs a free Facebook community called Cracking Content where she shares writing, content, and PR tips.
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