THE BLOG
This is where we get up close and personal with the topics you've asked for. Take some time to read through the categories and choose the best fit for you and your business.
We don't play small in this arena. It’s time to work.
By Claire Winter
We all love a good story, and there are stories underpinning everything, from marketing campaigns to the launch of a new business. We were telling stories around campfires thousands of years ago. Effective storytelling can make us feel connected to others and the world.
So,...
By Claire Winter
You may be thinking, ‘Why should I spend time and effort writing for someone else’s blog and not my own?’
It may seem counterproductive, but guest blogging is highly effective for growing your business or blog. From improving domain authority to increasing...
By Claire Winter
Ever tried repurposing your content? Why not start now?
When we enter the content creation process, we may believe we need fresh, new ideas for every piece of content we create. Whilst creativity and imagination are key to creating a unique and engaging copy, it is unrealistic to...
By Claire Winter
If only producing content was as simple as putting words on a page …
Unfortunately, getting the words written is just the start of the content creation journey. It may seem as easy as sharing information with an intended audience, but if there is no engagement present, how...
By Claire Winter
Podcasts are currently dominating the media landscape. Their listeners are loyal and growing, with the potential of even replacing other media forms. There are currently over 1,500,000 podcasts globally, and the number is growing every day.
2020 seems to be the year of the...
By Claire Winter
Do you often find yourself staring at a blank page? Trying to conjure up words you can’t seem to string together? Wondering whether you’re slowly losing your mind? Writer’s block is the bane of any writer’s existence; how are you meant to do what you...
By Claire Winter
It’s been a challenging year for business, and many people have found themselves making enormous shifts to the ways they work. With a higher focus on online presence - due to less in-person interaction - building and expanding upon digital marketing efforts has become...
By Claire Winter
The word ‘story’ conveys a lot of different meanings. When I think of a story, it usually involves characters, plots, settings, and the framework of a beginning, middle and end. But the way in which we tell stories has been revolutionised quite dramatically. Thousands...
By Claire Winter
Keeping a valuable and consistent social presence is difficult. Not only are there hundreds, thousands and millions of other people trying to do the same thing, but there are so many channels, from Facebook to LinkedIn to Twitter to Instagram, all with their own unique marketing...
By Claire Winter
Are you using email marketing in your business? It is one of the many ways you can reach your ideal customer and it also gives you a better ROI (Return on Investment) than many other forms of content marketing.
According to HubSpot, email generates $38 for every $1 spent...
By Claire Winter
Not getting as many sales as you would like? Are you finding it hard to sell your product or service? Social media is one of the most effective methods of gaining both direct and indirect revenue for your business.
Here’s how to create content to attract your ideal customer...
By Claire Winter
Are you looking to pitch a story to the media? Perhaps you are trying to market your business or share some good news with the world. There is no point sending a dull press release so here are 10 tips to help you through!
Take a Risk
Pitching stories is all about taking risks;...