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THE BLOG

This is where we get real, raw, and unapologetically into it—the topics you’ve asked for, the ones you didn’t know you needed, and everything in between. Grab a coffee (or a cocktail - we’re not here to micromanage your beverage choices), explore the categories, and dive into what speaks to your business, your life, and your ambition.

We don’t play small in this arena. It’s time to work.

A quick note: Some of the content you’ll find here may be paid for by trusted partners, and occasionally includes affiliate links. We never recommend anything we wouldn’t use ourselves, and your experience always comes first.

Why Quarterly Planning is Essential to Crack Content for your Business business claire winter cracking content the workroom

By Claire Winter.

Before the new year begins, many people will create their resolutions hoping that they will have achieved them by this time next year. Unfortunately, many new year’s resolutions can...

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Stepping Up Your Creativity business claire winter cracking content mindset the workroom

By Claire Winter.

How do you spark your creativity? For me, it's the lifeblood of any successful business or entrepreneur.

When and how do you get inspired? On the one hand, it can often occur when ...

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Why Content Needs Focus and Purpose business claire winter cracking content the workroom

By Claire Winter.

We’ve all been there. We’ve read an engaging headline and reviewed the content only to find it’s not about what the headline suggested at all. This is frustrating for readers who ar...

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Creating Conversation with Content claire winter cracking content the workroom

By Claire Winter.

As humans, we love learning about new ideas, and we love sharing them with other people. But how exactly can we pique the interests of our target audience?

Sometimes, even when we ...

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The Importance of Content Planning claire winter cracking content the workroom

By Claire Winter.

We’ve all been there, when we are planning our content, sat with a blank page waiting for inspiration to hit us. The truth is we can wait for sporadic moments of creativity, and the...

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How to Boost Your Media Coverage business claire winter cracking content social media the workroom

By Claire Winter

Have you been lucky enough to be featured in the press? You may have bagged yourself a mention in a great guest blog spot or been featured in a glossy magazine, or perhaps you have b...

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How to Effectively Engage Your Audience Through Storytelling business claire winter cracking content the retreat

By Claire Winter

We all love a good story, and there are stories underpinning everything, from marketing campaigns to the launch of a new business. We were telling stories around campfires thousands ...

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Five Reasons Why Guest Blogging is Important business claire winter cracking content the workroom

By Claire Winter

You may be thinking, ‘Why should I spend time and effort writing for someone else’s blog and not my own?’

It may seem counterproductive, but guest blogging is highly effective for g...

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How Repurposing Content Can Save You Time and Money business claire winter cracking content the workroom

By Claire Winter

Ever tried repurposing your content? Why not start now?

When we enter the content creation process, we may believe we need fresh, new ideas for every piece of content we create. Whi...

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Five Simple Tips for Creating Engaging Content business claire winter cracking content the workroom

By Claire Winter

If only producing content was as simple as putting words on a page …

Unfortunately, getting the words written is just the start of the content creation journey. It may seem as easy ...

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7 Reasons Why Podcasts Are Becoming Increasingly Popular claire winter cracking content the workroom

By Claire Winter

Podcasts are currently dominating the media landscape. Their listeners are loyal and growing, with the potential of even replacing other media forms. There are currently over 1,500,0...

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How To Deal With Writers Block claire winter cracking content the workroom

By Claire Winter

Do you often find yourself staring at a blank page? Trying to conjure up words you can’t seem to string together? Wondering whether you’re slowly losing your mind? Writer’s block is ...

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The Most Important Content Marketing Trends In 2021 claire winter cracking content the workroom

By Claire Winter

It’s been a challenging year for business, and many people have found themselves making enormous shifts to the ways they work. With a higher focus on online presence - due to less in...

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What's Your Brand Story? claire winter cracking content the workroom

By Claire Winter

The word ‘story’ conveys a lot of different meanings. When I think of a story, it usually involves characters, plots, settings, and the framework of a beginning, middle and end. But ...

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