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The Power of Evergreen Content business issue 49 jackie wilson write here write now

By Jackie Wilson.

A lot is said and written about the value of trends. And yet, as recent research has shown, the notion of ‘trending’ has become counterproductive. The constant pursuit...

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Content Repurposing: Why You Really Should Build a Content Vault business issue 47 jackie wilson write here write now

By Jackie Wilson

 "Possibly one of the BEST reasons to build up a solid library of content built consistently around your main mission, messaging and values is this: Repurposing, baby." -...

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Three Differences Between Copy And Content – And Why It Matters business jackie wilson the workroom write here write now

As a student, I did all sorts of jobs. Who didn’t? There were bills to pay, after all.

I got relatively lucky, though, in that I had one job that was pretty steady. It involved sitting with a...

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