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THE BLOG

This is where we get real, raw, and unapologetically into it—the topics you’ve asked for, the ones you didn’t know you needed, and everything in between. Grab a coffee (or a cocktail - we’re not here to micromanage your beverage choices), explore the categories, and dive into what speaks to your business, your life, and your ambition.

We don’t play small in this arena. It’s time to work.

A quick note: Some of the content you’ll find here may be paid for by trusted partners, and occasionally includes affiliate links. We never recommend anything we wouldn’t use ourselves, and your experience always comes first.

Five Simple Tips for Creating Engaging Content business claire winter cracking content the workroom

By Claire Winter

If only producing content was as simple as putting words on a page …

Unfortunately, getting the words written is just the start of the content creation journey. It may seem as easy ...

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7 Reasons Why Podcasts Are Becoming Increasingly Popular claire winter cracking content the workroom

By Claire Winter

Podcasts are currently dominating the media landscape. Their listeners are loyal and growing, with the potential of even replacing other media forms. There are currently over 1,500,0...

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How To Deal With Writers Block claire winter cracking content the workroom

By Claire Winter

Do you often find yourself staring at a blank page? Trying to conjure up words you can’t seem to string together? Wondering whether you’re slowly losing your mind? Writer’s block is ...

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The Most Important Content Marketing Trends In 2021 claire winter cracking content the workroom

By Claire Winter

It’s been a challenging year for business, and many people have found themselves making enormous shifts to the ways they work. With a higher focus on online presence - due to less in...

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What's Your Brand Story? claire winter cracking content the workroom

By Claire Winter

The word ‘story’ conveys a lot of different meanings. When I think of a story, it usually involves characters, plots, settings, and the framework of a beginning, middle and end. But ...

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How To Make Your Social Media Content Stand Out claire winter cracking content the workroom

By Claire Winter

Keeping a valuable and consistent social presence is difficult. Not only are there hundreds, thousands and millions of other people trying to do the same thing, but there are so many...

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How To Create The Most Effective Email Subject Lines claire winter cracking content the workroom

By Claire Winter

Are you using email marketing in your business? It is one of the many ways you can reach your ideal customer and it also gives you a better ROI (Return on Investment) than many other...

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How To Increase Sales Using Social Media Content claire winter cracking content the workroom

By Claire Winter

Not getting as many sales as you would like? Are you finding it hard to sell your product or service? Social media is one of the most effective methods of gaining both direct and ind...

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How To Pitch To The Media claire winter cracking content the workroom

By Claire Winter

Are you looking to pitch a story to the media? Perhaps you are trying to market your business or share some good news with the world. There is no point sending a dull press release s...

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