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Issue 68 - The Female CEO

The Long Game doesn't announce itself. It just keeps going — through the seasons that felt productive and the ones that didn't, through the decisions that made sense immediately and the ones you're still waiting to understand.

But look back far enough, and the thread is there. It was always there.

Created by the team behind The Female CEO, this global digital magazine now welcomes over 7,000 new readers every single month — women from all over the world who found their way here, to a community built around one simple but radical idea: that every woman is one decision away from her next chapter. And that decision? It is always available.

Issue 68 is called The Long Game. Not as a consolation for slow progress. Not as permission to wait. But as a reminder that the most important things you build — a business, a career, a version of yourself — rarely reveal their full shape until you are far enough along to look back.

This issue is for the woman who is mid-build. Who has been making decisions nobody applauds in real time. Who knows, somewhere beneath the day-to-day, she is building toward something that matters.

Our cover star is Lotta Spjut — educator, ICF executive coach, certified dog trainer, and canine behaviourist. For over 25 years, Lotta followed one thread through every role she ever held. She could only see it clearly once she stopped long enough to look. And then a Rottweiler named Ecco arrived and changed the way she understood everything.

What a way to begin an issue about the long game.

The thread is there. It has always been there. Will you trust it long enough to see where it leads?

ISSUE 68 | LETTER FROM THE EDITOR | CREATE EVOLVE OVERCOME MAGAZINE 

LETTER FROM THE EDITOR

HER BUSINESS | EDITORS LETTER

As I write this, I have Lotta Spjut's interview open in one window and a view of my July garden in another, and I keep coming back to three words she said.

The red thread.

She was talking about her career — the way it looked scattered from the outside (teacher, leadership coach, health professional, dog trainer) and, from the inside, felt like one continuous question asked in different rooms: Why do we behave the way we do? What creates trust? What helps people grow?

The job title changed. The thread never did...

ISSUE 68 | ON THE COVER | CREATE EVOLVE OVERCOME MAGAZINE 

IN THE SPOTLIGHT WITH LOTTA SPJUT

HER BUSINESS | IN THE SPOTLIGHT

Educator, ICF Executive Coach, Certified Dog Trainer, Canine Behaviourist, and all-round fascinating human, Lotta Spjut is the kind of woman whose story makes you lean in a little closer.

With over 25 years of experience across education, leadership, coaching and health, she has spent her career helping people understand themselves, others, and how lasting change happens. But it wasn’t until a Rottweiler named Ecco trotted into her life that things got really interesting...

FROM FOOD PANTRIES TO EXITS: THE SABRINA SHAFER STORY

HER BUSINESS | BEYOND THE MIC

Sabrina Shafer wants you to know something: she wasn't supposed to be here.

Not in the "tech entrepreneur who's built and sold multiple companies" sense. Not in the "sought-after speaker and behavior analyst" sense. And definitely not in the "woman who can read people like most of us read headlines" sense...

 

THE 5 LOVE LANGUAGES OF MONEY: HOW TO STRENGTHEN YOUR FINANCIAL RELATIONSHIP

HER MONEY | MONEY MATTERS

If you’ve ever found yourself frustrated, guilty, or disconnected from your finances, it might not be because you’re “bad with money”; it could be that you and your money aren’t speaking the same love language.You see, your wealth is more than just numbers in a bank account; it’s deeply personal. It reflects your value...

THE ONE LEADERSHIP SKILL TO PRACTISE THIS SUMMER

HER BUSINESS | IN HER OWN WORDS

The leadership skill most women struggle to practise isn’t strategic thinking or resilience. It’s stillness. I know this because it’s one of the things I struggle with most, even though I teach stillness in my coaching practice.

In my own experience, I’ve found that women aren’t incapable of being still. It’s what being still represents. Stillness threatens the identity that many high-achieving women have built their success on...

HOW TO LEAD WITHOUT BURNING OUT — AND CHOOSE BUSINESS FINANCE WITHOUT RISKING YOUR HOME

HER BUSINESS | THE H.E.L.P. DESK

Welcome to The H.E.LP. Desk, where we tackle the real, messy, sometimes sleepless-night questions that come with building and running a business. Think of this as your agony aunt with a balance sheet, a space where no question is too basic, too sensitive, or too complicated. Every issue, we take on the challenges you send us and give you honest, practical answers rooted in real-world experience. Whether you're...

THE GLOBAL EXECUTIVE’S EVEREST: LEADERSHIP, MOTHERHOOD, AND THE COURAGE TO TRY

HER BUSINESS  | MAKE YOUR MARK

In the landscape of modern business, leadership is often framed as a destination, a specific title, a certain revenue bracket, or a seat at a prestigious table. But for those navigating the international stage, true leadership is defined by something much more internal. It is defined by the curiosity we carry and the resilience we cultivate along the way. At The Female CEO, our mission is built on three...

ISSUE 68 | READ THE ARTICLES | CREATE EVOLVE OVERCOME MAGAZINE 

MANIFESTING ISN’T ABOUT ASKING THE UNIVERSE; IT’S ABOUT THE ENERGY YOU BRING

HER SPIRITUALITY | ZEN DEN

Manifesting has become one of those words that everyone seems to be talking about.

Scroll online for five minutes, and you’ll see people asking the universe for things, writing affirmations, or filling vision boards with photos of dream houses, holidays and perfect relationships. None of that is wrong...

THE LOOM PRINCIPLE

HER BUSINESS | WRITE HERE, WRITE NOW! 

You know the story of Penelope.

Faithful wife, sharp mind, surrounded by men who won't take no for an answer. 

While Odysseus was off having his epic adventures, she held the fort, and held over a hundred suitors at bay, and she did it with a loom. By day she wove a shroud for her father-in-law (elderly but by no means dead); by night, she...

VISIBILITY IS NOT AUTHORITY, AND WHY THAT MATTERS FOR WOMEN IN LEADERSHIP

HER BUSINESS | THE ATHENA COMPLEX

Visibility is often promoted as the key to leadership influence, but visibility and authority are not the same thing.

When we examine visibility vs authority in leadership, the difference becomes clear: visibility attracts attention, while authority builds trust.

Social media algorithms reward...

THE QUIET ARCHITECTURE OF LEGACY

HER BUSINESS | FEMALE. INTROVERT. AWESOME.

Legacy is often imagined as something grand: a foundation, a building with your name etched into stone, a public recognition of work that changed the landscape. 

But for us who lead while navigating the beautifully layered realities of being Black, female, and deeply observant, legacy begins somewhere far less visible...

SOMETIMES THE BEST ADVENTURE MIGHT BE CLOSER THAN YOU THINK

HER TRAVEL | A PLACE IN TIME

This month's travel column is a little different. Usually, I'm writing about jumping on a plane, exploring somewhere new or discovering a new corner of the world, but recently, I've found myself falling back in love with somewhere much closer to home. 

Northumberland.

In fact, I've just bought my dream house on the coast in Amble, a little fishing...

THE REST TEST: WHAT SLO CLARIDGE HOUSE TAUGHT ME ABOUT PLAYING THE LONG GAME

HER BUSINESS| THE REST TEST

There's a version of the long game that looks like relentless forward motion. More calls, more launches, more commitments stacked into every quarter until the year blurs into a single, unbroken sprint (and a runner, I am not). And then there's the version that actually works. The one where you understand, usually somewhere around year five or ten, or maybe on a...

THE TRUE COST OF BEING A SINGLE PARENT? IT'S MORE THAN JUST ONE INCOME.

HER BUSINESS | THE SINGLE MUMS CLUB

We've all heard about the gender pay gap (which, let's be real, is still very much unresolved!). And we're becoming more familiar with the "motherhood penalty" the career setbacks and pay cuts women face due to maternity leave and childcare responsibilities.

But we almost never talk about the single parent pay gap. And for single mothers, this gap doesn't just add to...

THE ADHD TRAITS THAT MADE ME SUCCESSFUL-AND WHY THEY ALSO LED TO BURNOUT

HER LIFESTYLE | GUEST ARTICLES

Every achievement looked like success. To her nervous system, it felt like temporary relief.

Research suggests that women with ADHD are still significantly under-recognised and often diagnosed years later than men, frequently after fatigue, burnout, relationship difficulties or other major life events...

THE ALCHEMY OF AWAKENING: HOW ADINA ANDRONIC IS BRIDGING CORPORATE EXCELLENCE AND SHAMANIC HEALING

HER BUSINESS  | MAKE YOUR MARK

In the high-velocity, high-stakes landscape of 21st-century leadership, the title of CEO has traditionally been synonymous with the command of external empires, the management of complex global systems, and the relentless pursuit of market dominance. However, as the world enters a period of unprecedented volatility and digital saturation, a new paradigm...

FROM COMPLICATIONS TO COMMUNITY: HOW STEPHANIE PALMER IS REDEFINING THE BARIATRIC JOURNEY

HER BUSINESS  | MAKE YOUR MARK

In the world of female entrepreneurship, we often define a CEO by the three pillars of Create, Evolve, and Overcome. While many leaders focus on the first two, Stephanie Palmer, a registered nurse and patient advocate, has built an entire movement on the bedrock of the third. As the founder of Bariatric Warrior Support...

THE ART OF THE SECOND ACT: HOW TATIANA VOSTRIKOV IS REDEFINING BEAUTY AND BUSINESS THROUGH AUTHENTICITY

HER BUSINESS  | MAKE YOUR MARK

In the world of high-stakes entrepreneurship, the most compelling stories are rarely about a straight line to the top. Instead, they are about the "pivot," the moment a leader decides to shed a previous skin, cross an ocean, and rebuild a dream from the ground up. Tatiana Vostrikov, the founder of Geneva Med Spa, is a master of this second act...

HAVE YOU CHECKED OUT THE CEO RADIO PLAYLIST? 

HER BUSINESS | MOTIVATION

Dive into an inspiring mix of anthems to fuel your ambition, ignite your creativity, and keep you motivated on your entrepreneurial journey. Whether building your empire or leading with vision, when you need a push - press play.

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ISSUE 68 | THE PODCAST | CREATE EVOLVE OVERCOME MAGAZINE 

Desiree Wingo | The Female CEO Podcast

THE POWER OF YOUR STORY

THE PODCAST 

Desiree Wingo - co-founder of Awaken IV and personal transformation advocate, shares about what it really means to stop letting the past write the future. Desiree shares the tools she actually uses: the "ultimate truth" filter, the "could it be possible" practice, and the philosophy of leaning…

Ally Boyes-Varley | The Female CEO Podcast

CONNECTION BEFORE CORRECTION

THE PODCAST 

Ally Boyes-Varley grew up dyslexic and ADHD in a school system that gave her every academic intervention going — and none of the emotional regulation underneath. She talks about what the three-part brain tells us about why academic support alone can never...

LEADING FROM THE INSIDE OUT

THE PODCAST 

LeNae Goolsby is an entrepreneur, best-selling author, award-winning podcast host, and COO of Infinite Health Integrative Medicine Centre She's also a law school graduate, a recent convert to country songwriting, and someone with a very clear sense of who she is and what she's building…

April D Jones | The Female CEO Podcast

THE PRACTICE OF PURPOSE

THE PODCAST 

April Jones did not plan to found a law firm. She planned to survive.

Three kids under four. A legal career she was not willing to abandon. A partnership environment that was not going to make space for both. So she started her own firm, and spent the next 18 years learning to be an exceptional attorney - then spent the years after that learning to run the whole thing like a business…