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Issue 69 - The Female CEO

Some rules are there for a reason. Others are simply there because nobody has asked the question in a very long time.

Why this way? Why this system? Why this expectation? Why not something better?

Created by the team behind The Female CEO®, this global digital magazine is read by women in business around the world — women building companies, careers, communities and lives on their own terms.

Issue 69 is called Rethinking the Rules.

Not because every rule needs breaking. Not because disruption is automatically progress. But because the way things have always been done should never be the only reason we keep doing them.

This issue is about looking again.

At the systems we work inside. The definitions of success we inherit. The ways we lead, communicate, use technology, protect what we build and decide what progress is supposed to look like.

Our cover star is Tara Mackings BEM, founder of Tailored Leisure and a woman whose work has been shaped by one deceptively simple question: Why not?

Why shouldn’t accessibility be better? Why shouldn’t lived experience shape the spaces and services people actually use? Why should anyone be expected to accept a barrier simply because it has always been there?

That instinct runs through the whole edition.

Across Issue 69, our contributors challenge assumptions around leadership, ownership, identity, work, technology, wellbeing, visibility and growth — each asking, in their own way, whether the rules we have inherited still deserve to stay.

Because sometimes progress does not begin with a bigger plan.

Sometimes it begins with being willing to question the one you were handed.

 

ISSUE 69 | LETTER FROM THE EDITOR | CREATE EVOLVE OVERCOME MAGAZINE 

LETTER FROM THE EDITOR

HER BUSINESS | EDITORS LETTER

As I write this, Tara Mackings’ interview is still sitting open on my screen, and there are two words I keep coming back to.

Why not?

Tara says them a lot.

Why not make accessibility better? Why not ask the people actually using the spaces? Why not design things properly in the first place? Why not expect more?

It sounds simple when you write it down like that. Almost obvious.

But I think we all know how often “that’s just how it’s done” becomes the end of the conversation....

ISSUE 69 | ON THE COVER | CREATE EVOLVE OVERCOME MAGAZINE 

IN THE SPOTLIGHT WITH TARA MACKINGS

HER STORY | IN THE SPOTLIGHT

UK National Inclusion Week ended on the twentieth of September. The lanyards went back in the drawer. The panel events wrapped up.

Somewhere in the North East, a woman is sitting outside a building with an...

IS AI ADOPTION CREATING AN ‘EFFICIENCY TRAP’?

HER BUSINESS | BUILD YOUR BRILLIANT BUSINESS

You’ve discovered a Claude (or other LLM) skill that cuts an hour-long job down to fifteen minutes. The kind of thing that has you mentally spending your newly-liberated time before you’ve even finished setting it up...

Ben Grass

HER BUSINESS  | MAKE YOUR MARK

TBC

DOES SUCCESS MEAN TONING DOWN YOUR PERSONAL STYLE?

HER STYLE | STYLE REWRITTEN

This time last year, I caught myself having a thought that surprised me. My business had evolved; I had just rebranded from Luxe Leopard Lifestyle to Alexandra Standley. Everything about my work was becoming more...

WHY YOUR VOICE MATTERS MORE THAN EVER

HER BUSINESS | THE CREATRIX JOURNEY

A few years ago, it felt as though every conversation about content began and ended with video. We were told to master short-form reels, perfect our on-camera dancing skills and keep feeding social media algorithms that seemed to change by...

 

RISING ABOVE: HOW ANNYX DAY IS TURNING ADVERSITY INTO A BLUEPRINT FOR PURPOSEFUL LEADERSHIP

HER BUSINESS | MAKE YOUR MARK

In the fast-paced world of entrepreneurship, we are often told that success is a matter of strategy, timing, and relentless execution. We look at high-achieving CEOs and see the polished end...

HAS YOUR BUSINESS OUTGROWN YOUR WEBSITE?

HER BUSINESS | BUILD. OPTIMISE. ELEVATE.

If you've been looking at your website recently thinking, “I really need a new one”, you might be right.

But you also might not.

And before you spend a lot of money replacing the whole thing, it's worth working out which camp you're...

ISSUE 69 | READ THE ARTICLES | CREATE EVOLVE OVERCOME MAGAZINE 

THE AUTUMN THRESHOLD NO ONE NAMES

HER BUSINESS | SIMPLIFY & THRIVE

Autumn is often framed as a return to structure, focus, and productivity. But there is a quieter shift underneath that familiar rhythm. A moment of discernment about what truly wants to continue, and what only returns out of...

THE MOST IMPORTANT STORIES ARE THE ONES NO ONE ELSE HEARS

HER BUSINESS | BEHIND THE HEADLINES

I started my career surrounded by stories. 

My very first comms role was at the National Centre for Children's Books...

THE WOMEN WHO GET TO KEEP WHAT THEY BUILT

HER LIFESTYLE | GUEST ARTICLES

One of the great disappointments in a woman’s life is waking up at midlife and realizing she has been using only part of herself, and time is no longer endless.

I read some version of that thought when I was in my early twenties, and it stayed with me. At the time, I probably...

ENTERING AUTUMN WITHOUT THE RESET

HER BUSINESS  | NOTHING MUCH HAPPENS HERE

This time of year has long carried the feeling of a new beginning. 

Even for those of us long past school corridors and fresh notebooks, the month still arrives with a subtle expectation that we should somehow...

THAT GIRL MEETS REMI JONES

HER STORY | THAT GIRL 

Some women don't wait for a seat at the table—they build the table themselves. Remi Jones is one of those women. I was introduced to Remi by our tribe publicist, Tammy Reese, and immediately understood why so many people speak highly of her. What stood...

THE REST TEST: WHAT A DAY AT BRINKBURN TAUGHT ME ABOUT CHANGING GEAR

HER LIFESTYLE  | THE REST TEST

A day of Pilates, breathwork and woodland at Brinkburn reminded me that running a business doesn't always require slowing down. Sometimes it just requires knowing which gear you're supposed to be in.

A few weeks ago I did something I hadn't done in about twenty years...

THE NERVOUS SYSTEM REVOLUTION: WHY YOUR CHILD’S BEHAVIOUR IS A MESSAGE, NOT A PROBLEM

HER BUSINESS  | MAKE YOUR MARK

In parenting, we are often taught to react to what we can see: the tantrum, the slammed door, the withdrawal. But behaviour is often only the surface of something much deeper. Focusing solely on the outward behaviour is...

LEADING FROM WITHIN: BABITA SPINELLI ON EMOTIONAL WEALTH AND THE NEW PARADIGM OF EXECUTIVE SUCCESS

HER BUSINESS  | MAKE YOUR MARK

In the high-pressure ecosystem of global business, we have long worshipped at the altar of "high performance." We celebrate the long hours, the relentless drive, and the stoic mask of the...

RETHINKING CAREER: WHY YOUR CAREER NEEDS AN EXISTENTIAL AWAKENING

HER BUSINESS  | MAKE YOUR MARK

In the modern professional landscape, we are often taught to see our careers as a series of strategic steps and manoeuvres, polishing our skills, optimising our resumes, and progressing up a linear ladder, toward...

HAVE YOU CHECKED OUT THE CEO RADIO PLAYLIST? 

HER BUSINESS | MOTIVATION

Dive into an inspiring mix of anthems to fuel your ambition, ignite your creativity, and keep you motivated on your entrepreneurial journey. Whether building your empire or leading with vision, when you need a push - press play.

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ISSUE 69 | THE PODCAST | CREATE EVOLVE OVERCOME MAGAZINE 

Desiree Wingo | The Female CEO Podcast

THE FREEDOM OF NO BAD PARTS

THE PODCAST 

Dr Melanie Lee is a clinical psychologist who has spent a decade running Trust Psychology in the northeast of England. She has trained in Internal Family Systems, somatic therapy, and mind-body work. She received her own ADHD diagnosis mid-career. She is now...

Ally Boyes-Varley | The Female CEO Podcast

THE LANGUAGE OF INTEGRITY

THE PODCAST 

Simer Dhillon is the founder of Sharp Mind, Sharp Style and the creator of the SHARP framework — a five-pillar leadership system designed to make integrity, trust, and accountability visible, measurable, and actionable in any organisation. She works...

THE MYTH OF THE REWARD

THE PODCAST 

Viki Vallance Clark is the founder of the Ditch Booze for Good Movement and the creator of the Over-the-Influence System - a programme built on one central insight: problem drinking is a symptom, not a cause. The root is almost always something older and something...

April D Jones | The Female CEO Podcast

THE POWER OF THE NO

THE PODCAST 

Kate Hobbs is the founder of Insight with Kate — an intuitive empath, energy healer and consultant who helps people and businesses find the thing that is holding them back. Most of the women who come to her have already done the hard part. They have the business, the title, the relationship. What they have lost...