Why Leveraging Instagram is a Sure-Fire Way to Grow Your Presence and Business Online in 2021Apr 12, 2021
By Jake Davey
Although, it’s now over 10 years old, and definitely one of the most popular and well-known digital platforms out there; in 2021, Instagram is still the fastest growing and hottest social media platform out there and still the No. 1 vehicle to help you achieve your business and personal goals!
If you hadn’t noticed, we are living in unprecedented times (we’ve all heard that a few times in the last 12 months, right?) and NOW is definitely the time to take action.
If you’re reading this, that means we have something very special in common, even though we maybe haven’t even met (yet).
We share the same goal in life - IMPACT!
- You are here because you want more out of life
- You want to fulfil your potential
- You want to experience all that life has to offer
- And, you want to have a lasting and positive impact on the world!
So, who am I?
Well maybe you’ve already checked out my bio (if not, check it out). I’m Jake and I’ve been leveraging Instagram for the last 4 years to explode brands online and make an IMPACT.
Every day, mobile technology is connecting the world, and we live in a world where you can reach more people than ever before with your message. Did you know that there are now more mobile phones in the world than there are people on the planet! Crazy!
Here’s some facts about Instagram and why I think it’s the No. 1 place to be seen online:
There are over 1 billion Instagram users worldwide. That’s over 1 billion people you can share your message with.
Instagram posts get 120 times more engagement than Twitter and 57 times more engagement than Facebook – so you get more ❤️ every time you post.
The average amount earned by Kylie Jenner for a single post on Instagram.
95% of Instagram’s functionality is in mobile - so you can reach your audience through the device they carry in their pocket. Tell me your phone isn’t within a metre of you at this moment!
47% of users access Instagram from their smart phones daily, if not hourly!
Multi-Functional Social Media
Instagram is no longer just a photo sharing platform. With the introduction of IG TV, Lives, Stories, Guides and Reels - Instagram literally has something for everyone.
Instagram is Visual
One of the most interesting facts I know is that humans process visuals 65,000 times faster than text. Yep, you read that right - 65,000 times faster! That means we process visuals way faster than words, so if you’re not using visual marketing for your business, there’s 65,000 reasons why you should start.
So, these are just a few of the reasons that Instagram is the No. 1 platform to grow your influence and business online, but what will setting up your Instagram feed effectively mean for you and your business?
You will position yourself as the expert in your chosen niche
Instagram allows you to grow your influence and make a name for yourself in your area of expertise. Growth on Instagram is exponential, and you will quickly be known as the leader in your niche.
You will skyrocket your visibility online
By creating engaging content you’ll potentially get seen by thousands of your ideal clients with every post, reel or story you share.
You will attract your ideal clients without chasing
Your content will attract your target audience to you, without having to send spammy sales pitches that make you sound desperate.
If you’re NOT on Instagram - YOU SHOULD BE!
But hang on. I know that Instagram can be a complex, overwhelming and time-consuming place. There is so much fluff and many outdated strategies when it comes to Instagram growth and marketing on IG. The platform is constantly evolving which often makes it difficult for business owners to stay on top of it all.
Even more frustrating is when a strategy you learned last week is already outdated! I definitely didn’t get it right the first time, but now I know what works. And in these blogs, I want to share that knowledge with you.
Today, let’s start with a foundation/strategy which in the 10 years lifespan of Instagram hasn’t changed, and a strategy that I always come back to. These foundations have not changed, and I don’t think they ever will.
It’s called the 3 C’s:
Let’s break it down:
Yes - Instagram prides itself on its sense of Community!
Engaging with your followers, responding to comments and direct messages forges strong relationships and is all part of the growth process.
Finding or building your own community on Instagram is also the fastest way to grow on Instagram.
Ultimately, this comes down to knowing exactly who your ideal client, consumer, reader, listener, viewer or buyer is. The more you know about them, the easier it is to find them and connect with them.
Next is Content - and the focus here isn’t what you might expect.
A favourite phrase, which you’ll hear me saying over and over, is the premise that it’s ‘Social YOUdia’, and not the traditional Social MEdia.
Sharing content that other people want to see, content that people like, will comment on, and content that people are excited by, so that they want to follow you - this is the type of content we want to focus on.
When we make the posts, we share everything about our audience (and not us) - growth will follow!
The hardest of the three? Quite possibly! But consistency is so very important for sustained growth on Instagram.
Consistency breeds reliability. Our audience and followers will know they can rely on us to show up every day and share great content and engage with them as part of a community. When we do this, consistency leads to trust, and once you have the trust of your audience, they’ll be with you through thick and thin!
To recap (and for those who just scrolled to the summary - I know you’re out there!), here it is:
- Instagram is the No. 1 place to grow your audience and business online.
- Instagram allows you to position yourself as the expert in your niche.
- Instagram allows you to skyrocket your visibility
- Instagram allows you to attract your ideal audience without spammy selling.
- There are 3 pillars to ensure effective and sustained Instagram growth:
I’d love to hear your thoughts or answer any questions you have. Be sure to follow me on Instagram @jakeadamdavey
Jake Davey is the UK’s leading Instagram expert. Former high school French and Spanish teacher turned online entrepreneur, Jake shows business owners and entrepreneurs how to build an authentic audience on Instagram and be seen as the go-to authority in their industry.
His Flagship program, InstaGalactic follows the proven, 6-Step ROCKET system and shows people how to explode their brand on Instagram so they can impact on a global scale.
He is passionate about helping business owners to scale by leveraging the power of Instagram via his online course, 1:1 and group coaching, hosting the INfluence podcast, and international speaking engagements.
Jake currently has an audience of over 65K followers on Instagram, and has helped hundreds of large and small businesses to influence more people, and build authentic, engaged audiences that convert.
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