What Matters Most To You?Feb 26, 2021
By Dino Tartaglia
Last month, we started working through our super-simple 3-Step process to help you Build a Joyful, Dependable Business around Being Brilliant at What You Do, so that you can get closer to What Matters Most. If you haven’t read the article, go back and do that now, as it’s the first part of this 2-part breakdown on Step 1, and a key piece of the 3 sequential articles I’m writing for Q1 of 2021 on this process to ensure that you:
Get a Plan
Get to Work
Before we crack on, let me share this quote …
"I get to touch people's lives with what I do, and I love it, and I want to share this with you."
It’s from the film Chef, starring Jon Favreau, where Favreau’s character is expressing something deeply important to him that he wants to share with his son.
In the film, Favreau plays Carl Casper, a magnificent chef who quits his job in a prestigious LA restaurant when Riva, the overly controlling owner played by Dustin Hoffman, pushes him too far. As he tries to figure out what his next step should be, he finds himself in Miami, and things conspire to reignite his passion for cooking and for great fast food, which he realised he’d lost as an Exec Chef at the restaurant. Carl found clarity and, eventually, with a lot of trial, error and hard work, his ‘purpose’. Hold onto this point because you’re going to need to remember it.
I’m going to explode a big myth (possibly even a couple of big myths) in the next section, so buckle up and let’s dive fully into Part #2 of Step 1 - Get Clarity.
THE IKIGAI PHILOSOPHY
This is an oft quoted and frequently used coaching tool, as much as it is a readily available mechanism to waste your time on.
Yup, I said it.
The Ikigai diagram, like so many excellent ideas, is used and abused in the hands of often well-meaning people. It is INCREDIBLY easy to misuse this or overthink it, and thus end up much worse off than when you started. I’ve personally witnessed this with courses that include this device costing upwards of $3,000, $5,000, and even a $15k course!
That said, it’s a great process to go through IF you do it in a way that works with who you are and in the way it is meant to be used.
As you might expect, we have our own twist on this ancient Japanese philosophy, the original ‘Venn’ for which you can see in Fig. 1. The centre of this Venn diagram is what the Japanese define as your ‘purpose’, ‘your reason for being’, the ‘thing’ that brings you joy, fulfilment, impact (if making a difference is what you want) and financial reward.
Simply, you list out:
1. What I love to do
2. What I’m skilled at
3. What the world (my prospective market) wants
4. What the world is prepared/desperate to pay for
… and then look for the overlaps of all four.
There’s a little exercise you can do that really gets to the sweet spot on this. I share it in our group, Success Unlocked, and expand upon it significantly in the more focused part of our Coaching Environment, The Excellerator.
However, the reduced diagram in Fig. 2 (which is our twist on the core elements of Ikigai), is usually enough to get most people going in the right direction, and it will work for you IF you do the work - the thinking - that it requires of you.
Again, don’t worry too much if you haven’t (yet) figured out what you’re passionate about in this context. Stick with what you’re deeply curious about, and where you get involved in doing or researching something and time just seems to stop. THAT’S where the spark and the clue lie.
Even if you already know what you’re passionate about, here’s the BIG benefit of doing this exercise. It completes the final 3 sub-steps of your Clarity piece and gives you a much more rounded picture and understanding of What Matters Most to you.
And it provides the focus that having a ‘True North’ will give all your efforts, the thing that is foundational for your Plan (Step 2) and the Work (Step 3) you must do.
THE TWO BIG SUPERPOWERS OF THE HIGHLY EFFECTIVE - SIMPLICITY & FOCUS
Take a look at Fig. 3
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