The Proof Is Always In The Doing

By Tricia Scott.

Let me ask you a question: when was the last time you found yourself stuck in that doom loop of waiting for the moment when everything finally makes sense before you take your next step? 

Yesterday? Last week/ month? Like, 3 seconds ago? 

I've been thinking about this lately, and if it feels like you, then read on and consider this week's Biz Love letter a gentle nudge (or firm shoulder shove, depending on your caffeine levels this Monday morning) because the proof is always in the doing.

We don’t learn who we are by reading another business book or colour-coding another Trello board (no shade, you all know I love a Trello board). We learn by showing up, making the call, posting the thing, launching the offer, and seeing what breaks (because some of it absolutely will) and then fixing it better than before.

Every time you risk a wobble, you earn a layer of wisdom no strategy session could ever give you.

Every time you try again after something flops, you build the kind of confidence no applause can replace.

Every time you pull yourself back together after a setback or disappointment, you remind yourself that you are a tiny bit resilient than before. 

This is how we become. 

Business, much like life, isn’t a classroom; it’s a proving ground. We learn by living it. By testing our edges. By choosing courage over certainty, again and again.

And one day, you’ll look back at the mess, the missteps, the late nights, and the spreadsheets that made you throw F bombs like confetti, and you’ll realise that it was all evidence.

Evidence that you were in the arena.

Evidence that you were brave enough to begin (and begin again).

Keep going. Keep building your life in motion. 

Keep choosing the life that feels like yours and the stuff that sets your crazy entrepreneurial heart on absolute fire because the moment you do, you win. 

You always win.

I believe in you (always).

👉🏼If you want to receive a Biz Love Letter directly to your inbox every week, I email our Hello CEO mailing list every Monday. To join, head to The Homepage and sign up!

Tricia Scott is the Founder and Editor-in-Chief of The Female CEO – Create Evolve Overcome, a global magazine, community, and platform championing women in business at every stage. A startup mentor and multi-company director, she has personally mentored more than 100 women and is an unapologetic amplifier of women’s stories, helping purpose-driven entrepreneurs step out of hiding and into their power, building businesses that feel as good as they look.

Through The Female CEO, Tricia curates a worldwide stage for women’s voices, strategies, and successes—because visibility isn’t a luxury, it’s a catalyst. When she’s not deep in conversation with her brilliant team of editors and contributors, you’ll find her with her MacBook in one hand and coffee (or something fizzy) in the other, dreaming up the next big way to make women feel seen, supported, and unstoppable.