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Sue Stoneman Moxie Co-Founder

 

SUE STONEMAN -INTERRUPTING THE COLLECTIVE AUTOPILOT: HOW MOXIE IS REWRITING THE RULES OF SUCCESS AND BURNOUT FOR HIGH ACHIEVERS

  

Co-founder, strategist, and circuit-breaker-in-chief, Sue Stoneman is the kind of woman who looks at a system that isn't working and decides, quietly and with precision, to rebuild it entirely. After a career spent orchestrating complex corporate turnarounds and unlocking performance in organisations of up to half a million people, Sue did the bravest thing a high achiever can do — she paused long enough to ask a better question.

That question became Moxie.

As co-founder of the high-performance reset consultancy, Sue has made it her life's work to interrupt what she calls the "collective autopilot" — that relentless, socially sanctioned loop of overwork, depletion, and diminishing returns that so many elite leaders mistake for success. She's not interested in hustle culture. She's interested in what's possible when the noise stops.

Part strategist, part performance architect, and entirely her own woman, Sue blends intuition with rigorous methodology to help founders, executives and leaders redesign their lives from the inside out. Her 90-day framework isn't a wellbeing add-on; it's a full operating system overhaul, covering wellbeing, belonging, fulfilment, and security, because she knows that sustainable results require every dimension of a person's life to be in alignment.

Speaking to Female CEO from a sun-drenched corporate reset in Ibiza (yes, really), Sue is living proof that ambition and restoration aren't in conflict. They're the same thing.

We knew immediately she was our kind of woman. Over to you, Sue… 

 


 
 

In the modern corporate landscape, a silent, pervasive conditioning governs the lives of many elite leaders, founders, and executives. It is a normalised lifestyle characterised by the "always-on" culture, where packed calendars, constant digital pings, and a state of perpetual urgency are celebrated as badges of honour. Society has conditioned high performers to believe that their value is tethered to their output, causing them to move through their lives on a relentless, and often unexamined treadmill.

This lifestyle is exactly what Sue Stoneman, the visionary co-founder of Moxie, calls the "collective autopilot". In a deeply profound and illuminating conversation on The Female CEO Podcast, host Mark Sephton sat down with Sue to pull back the curtain on the exhausting reality of modern achievement. Speaking from a sun-drenched sanctuary in Ibiza during a live corporate reset, Sue shared an architectural framework for cutting through the noise, recovering human energy, and shifting away from a life of survival toward one of intentional design.

 

The Normalised Epidemic of Burnout

For decades, the standard narrative surrounding success has been a linear one: if you want more impact, more wealth, or more influence, you simply have to do more. This mindset has created a generation of high achievers who have become incredibly efficient at running themselves into the ground. Burnout is no longer an occasional consequence of extreme overwork; it has become normalised, integrated into the daily fabric of corporate existence.

"We are built for more than just surviving the week," Sue points out. Yet, many leaders spend their entire lives caught in a continuous, frantic loop, managing crises, answering endless emails, and white-knuckling their way to Friday afternoon. This constant state of hyper-vigilance keeps the human nervous system locked in a permanent survival response. When a leader operates from this place of depletion, their capacity for strategic genius, creative vision, and emotional empathy is significantly compromised.

The true tragedy of the collective autopilot is that it robs leaders of their presence. They are physically present in the boardroom or at the family dinner table, but their minds are miles away, processing the next milestone or worrying about an unread notification. They become detached from their own physical bodies, treating themselves like analytical machines that require nothing more than caffeine and willpower to sustain momentum. Moxie was founded to disrupt this exact pattern, acting as a deliberate circuit breaker to force a necessary pause.

 

The Paradox of the Unproductive "Busy"

A central illusion exposed during the podcast conversation is the dangerous conflation of movement with progress. In the executive world, being incredibly busy is frequently confused with being highly effective. Leaders fill every micro-moment of their day with tasks, scheduling meetings back-to-back and filling empty space with digital consumption, leaving little room for high-functioning cognitive processing or strategic reflection.

Sue explains that this continuous motion is actually a defence mechanism. When a leader slows down, the internal quiet can feel incredibly uncomfortable. In the silence, the deeper, unaddressed questions about identity, purpose, and alignment begin to surface. To avoid this internal friction, leaders choose to submerge themselves right back into the noise of constant connection.

However, running on autopilot yields diminishing returns. True productivity is not a product of endless hours spent staring at a screen; it is a byproduct of absolute clarity and high vitality. When a leader lacks the space to step back and survey the horizon, they end up spending massive amounts of energy solving the wrong problems or driving their organisation down an unsustainable path. Stepping out of the noise isn't an act of indulgence; it is a non-negotiable strategic imperative for sustainable leadership.

 

The Philosophy of the Reset: The Ibiza Blueprint

To demonstrate what a life completely disconnected from the corporate autopilot looks like, Sue and the Moxie team design physical immersive spaces, such as their one-day and five-day resets hosted in Ibiza. These sanctuaries are purposely engineered to remove executives from their familiar environments, strip away the weight of their daily roles, and place them in nature to facilitate a deep neurological reset.

The environment itself acts as a primary therapeutic agent. Sitting under palm trees, surrounded by open skies and ocean breezes, instantly signals safety to a dysregulated nervous system. When the body realises it no longer needs to defend itself against an impending corporate crisis, the survival response begins to settle, opening the gateway to emotional well-being and clarity.

The core methodology of a Moxie reset is centred on three deliberate movements: Pause, Reset, and Redesign.

  • The Pause: Safely halting the momentum of daily demands and stepping into absolute quiet and calm.
  • The Reset: Using hyper-personalised data to audit the current reality, identifying exactly where human energy is being leaked, and clearing out the accumulated cognitive clutter.
  • The Redesign: Intentionally mapping out a brand-new operating system for your life, ensuring that your daily schedule actively reflects your truest values and priorities.

By providing leaders with a supportive, highly intentional space, they are able to examine their lives with objective curiosity rather than judgment. They stop asking how they can achieve more for their companies and start asking how they can reclaim a life that is fundamentally theirs.

 

Cultivating Emotional Wellness and Structural Boundaries

A major challenge for many female executives attempting to step off the treadmill is the overwhelming wave of guilt that accompanies rest. Women in leadership are often juggling multiple layers of professional responsibility, societal expectations, and domestic management. They are conditioned to be the ultimate providers, believing that taking time for their own personal restoration is a selfish act.

Sue actively reframes this concept. Taking care of your emotional wellness is the ultimate gift you can give to your organisation, your family, and your community. An exhausted, anxious, and reactive leader can never create a safe, thriving company culture. True leadership presence requires an overflowing cup; you cannot pour from an entirely empty vessel.

To sustain the breakthroughs achieved during a reset, high performers learn how to implement robust structural boundaries within their daily work lives. This requires a shift away from reactive time management toward a model of energy management. It means scheduling sacred blocks of time for creative thought, establishing strict digital sunset windows where devices are turned off, and creating transitions between the professional role and personal life. Boundaries are not walls designed to keep the world out; they are clear indicators of what you are willing to protect to preserve your highest level of genius.

 

The Power of the 90-Day System and Expert Ecosystem

One of the most pragmatic and reassuring aspects of Sue’s methodology is her recognition that an immersive reset is only the beginning of a life recalibration journey. Many executive retreats offer a temporary emotional high, only for the individual to return to their chaotic corporate environment on Monday morning and instantly slide right back into their old autopilot loops.

Moxie solves this post-retreat slide by anchoring their work in a highly structured 90-day execution framework. "We know that following the system for 90 days creates an undeniable life shift," Sue explains. The 90-day window is a psychological sweet spot: it is long enough to break old, deeply embedded habits and establish fresh neural pathways, yet short enough to maintain a high level of urgency and focus.

Crucially, leaders are never left to navigate this difficult transition alone. Moxie has curated a full ecosystem of expert coaches, psychologists, performance specialists, and expert advisors across their four areas of focus:

  • Wellbeing – tending to your physical, mental, and emotional vitality
  • Belonging – nurturing relationships with the people who matter most
  • Fulfilment – crafting a career, lifestyle, and legacy that feel meaningful
  • Security – building confidence in your finances, home, and future

If a client encounters a specific roadblock or finds themselves slipping back into old, exhausting patterns, they have an elite helpline of professionals ready to step in, look at the challenge, and provide immediate, tailored strategic support. This multi-disciplinary approach ensures that every single dimension of a leader's life - from their mental framework to their financial strategy - is fully aligned with their new life design vision.

 

Reclaiming the Reins of Your Life

What does a genuinely redesigned life look like for a modern female CEO? It is a life where success is no longer measured by the volume of your exhaustion, but by the depth of your impact and the quality of your presence. An awakened leader understands that her health, her mental clarity, and her joy are the foundational metrics upon which her entire business empire rests.

She is a leader who steps into the boardroom with an unshakeable sense of calm, making precise executive decisions from a place of deep intuition and cognitive health rather than frantic survival. She is fully present with her team, fully engaged with her family, and deeply connected to her own body. She has successfully reclaimed the reins of her identity, refusing to let an outdated corporate narrative write the script for her future.

The the ultimate message is clear: you are not stuck, your exhaustion is not permanent, and you are built for an existence that far exceeds simply surviving the week. If you are ready to interrupt your own collective autopilot and step into a life of clarity, energy, and uncompromised potential, the door is wide open. Your transformation is simply waiting for you to make a single, courageous decision to pause.

Discover more about Moxie and the team at https://www.mymoxie.co.uk/