THE POWER OF A FIRST IMPRESSION AND YOUR BRAND

By Nichola English

It really doesn’t take long for another person to form an opinion about you and your business. Research shows it can take a 10th of a second for people to form an opinion from a first impression.

A tenth of a second!

So, what are these all important first impressions based upon? It comes down to communication.

  1. VISUAL - What you wear and how you wear it.

  2. PSYCHOLOGY –Your body language and how you demonstrate your confidence.

  3. VERBAL – How you speak and the tone you use to convey your message.

How to make a great first impression

Your clothes set the tone and your physical appearance is quite often the first point of reference for a person when they want to approach you, either at a networking event or as a potential client. That’s why it’s so important to always consider what your personal style say’s about you, even more so when it comes to your brand. The more you get to grips with understanding what your clothes convey when it comes managing your nonverbal communication, the easier it becomes to have the right first impression.

Our attire can help to project the right communication when it comes to your personal brand, however it needs to be authentic and reflect your true values. To me, clothing is an opportunity to showcase you, your business, your brand, confidence, knowledge, skills and professionalism to the world.

Ask yourself- how do you want your clients to perceive you?

For example, If you were attending a networking event would you wear a statement necklace? Red coloured lipstick? Think about if these items are aligned with you and your personal brand. Would they make a first and lasting impression? I’m sure you’re asking why is visual so important with regards to how we dress in our business, but think about it for a moment. If you see someone well dressed and put together we tend to think more highly of them, we assume they are confident, successful and take a pride in themselves and their business, which in turn makes a good first impression and we tend to gravitate towards that person.

So, let me ask you? What do you want your brand characteristics to be to help express your wardrobe?

Classic

Simple styles that are always neat and tidy- Linen or skirts with white crisp shirts.

Natural

Relaxed easy movement – Jeans with simple tops and Jewellery.

Creative

Mix up pattern and textures - Using scarves and bold accessories to stand out.

Romantic

Love everything about dressing up – Beautiful tactile fabrics and full make up.

Contemporary

The latest style from the high street – You like to buy of the rail fashion trends asap

Which of the above best describe you and align with your personal style brand?

The next time you’re thinking about your first impression or personal brand, be very clear about how you want to be remembered when it comes to you and your business. It doesn’t have to be expensive to have the right wardrobe projecting your chosen image.

Take action now and start to dress to naturally attract potential clients.

With love,

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My Name is Nichola and I am addicted to fashion. From an early age picking out clothes for friends and family I always had an eye for style which only expanded as i got older, eventually leading  me to create my business,  The Wardrobe Provocateur. I adore working with women (and men) across the world discovering personal style, reinventing that old tired wardrobe and discovering new confidence and vitality through coaching, shopping and good old clearing out of the old. You can read my story of becoming The Wardrobe Provocateur here

I would love to hear more about your relationship with your wardrobe! For further information feel free to email me nichola@nicholaenglish.com or visit my website or just drop me a line in The Community

Love My Style, Love Your Style.