Today it's is all about your why.

Remember when you wanted to do what you do? What was the driving force? What made (or will make it ) a must for you?

For many entrepreneurs I speak to it comes down to freedom. When you initially ask the question the reply usually comes back as ‘making money’ and that's great, nothing wrong with that but the underlying ‘why’ with money is usually freedom. Freedom from debt, freedom to take the kids and the family on holiday whenever you choose, freedom to travel, to write, to work from wherever you want, whenever you want. Money makes that possible but the why is freedom.

What’s your why?

What will make it the obsession to succeed? You have to get completely immersed in the reasons for your hard work. When you do that then you’ve got something to pull you through when the excitement wears thin. I talked about excitement vs passion in a previous blog. Don’t confuse the two, they are very different.

It's not all sparkles and hearts guys but I promise you it’s gonna be worth it. 

Tricia ScottComment