By Nichola English

When it comes to creating great style there are so many factors to take into consideration. Colours, patterns, styles and cuts all work together to create your look. Confidence is also a major and often overlooked, factor in bringing it all together.

As a style coach I find more and more that my clients are talking about the C word (Confidence). I even wrote a book called “Boost Your Confidence” with tools and techniques designed to get you some of that self-confidence you deserve. I think personal confidence is one of the most crucial parts to finding your optimum style, it allows you to be creative and express your individuality by having fun with outfits, fashion and trends.

Here are a few of my favourite ways to give your comfort zone a kick in the butt when it comes to your personal style…

Befriend your body.

It’s time to get naked. HELL YES THIS IS FOR REAL!

It still surprises me how many women don’t do this. If you don’t look, how can you expect to be in touch with your body or shape? This is powerful stuff to really get to grips with your silhouette helping you to understand how to dress it. Okay, ready? Stand in front of a mirror without clothes on, I don’t want you to look at your height, weight or size just your portions and shape. See where your waist is, do you have wide hips or a long torso? Are you an hourglass, pear, apple or straight shape? Once you understand your body shape you will have more confidence to truly master how to dress it.

Detox those clothes that don’t have the feel good factor.

When you open your wardrobe, you should feel so much love for the clothes you have in there, if you don’t and they make you feel bad about yourself, then girl it’s time to detox that wardrobe. Take some time out, a few hours should do depending on the size of your wardrobe and create the right ambience (music, a glass of champagne or two?) then get rid of the clothes that don’t fit, are no longer part of your current style, dated and make you feel not so good when you wear them. Be ruthless, this is all about making space in your wardrobe for items that make you feel happy and good about you!

Rewrite the stories you play in your mind.

What kind of conversations do you have in your head? Do you talk to yourself in a negative way or are you always criticising how you look and feel? or do you talk with respect and self-love? I want you to really take note of the negative phrases you use and start rewriting your story to replace them with some positive self-talk.

Step outside of that predictable comfort zone.

Let me ask you. When was the last time you tried a new style or colour? It’s so easy to get stuck in a rut when it comes to your style. We know our comfort-zone is a safe, warm place to be, it brings predictability, safety and assurance all the stuff we like to hang on to. With this in mind, take it slow. Start with small changes, such as adding accessories or take a brighter bolder garment and pair it with go-to staple pieces you love to wear. Remember, it’s all about baby steps until you feel more confident about stepping out of your style comfort zone.

Body hang-ups and personal style.

Boy, we do like them don’t we? Please stop allowing your body hang-ups to keep you from embracing you and your personal style. Irrespective of whether you think they are valid (which I’m almost 99.9% sure they're not) don’t let it stop you from developing your own sense of style. Your focus should never be on what’s wrong with your body, but rather on appreciating what is right with it! When you dress in tune with your personal style, your overall confidence will improve.

Final words

You are your own CEO of your style and should be constantly evolving. Think of your wardrobe as a genuine ally to feeling more confident and secure about you and your personal style.

It's time to give our style comfort-zone a big kick in the ass!

With Love,  

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© Nichola English & The Female CEO


My Name is Nichola and I am addicted to fashion.

From an early age picking out clothes for friends and family I always had an eye for style which only expanded as i got older, eventually leading  me to create my business,  The Wardrobe Provocateur. I adore working with women (and men) across the world discovering personal style, reinventing that old tired wardrobe and discovering new confidence and vitality through coaching, shopping and good old clearing out of the old. You can read my story of becoming The Wardrobe Provocateur here.

I am thrilled to be here as part of this amazing community and I aim to share some of my personal insights, Ideas and my famous 'Wardrobe Wednesdays' with you. I will be popping regularly into The Community page so feel free to connect with me, ask questions and get social. You can also join my Facebook group, full of inspiring men and women here.

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