By Nichola English

Did you know that on average women only wear around a quarter of their entire wardrobe?

“OMG that’s crazy” I hear you cry! However it’s very true,

When it comes to your business wardrobe, you need to think of yourself as the CEO of your style. We use lots of sensory information to quickly access whether to work with someone and how we dress play’s a big part in this.


In less than 30 seconds, we form an opinion about others we meet based on their visual clues.  Your attire speaks volumes about how seriously you take your business, therefore it’s imperative that your appearance communicates the right messages and is aligned with your personal attributes, goals and the key words that you want people to associate with you and your business.

Do you convey a message of Confident? Trustworthy? Passionate? Fun? Approachable? Successful?

Experts agree that your appearance plays a significant role in your professional advancement. Clothes, grooming, hygiene and hairstyle all have their parts to play.

Does your work wardrobe reflect you and your company message?

If the answer is no then this is your why to make some changes.

10 reasons why it’s important to update your work/business wardrobe.

1.  It makes you stand out in a good way, for example; When networking people will tend to notice you in a room and gravitate towards you, you become more identifiable.

2.  It shows that you’re up to date with your business philosophies and polices.

3.  Updating your wardrobe and having a polished style showcases your skills and abilities in a modern package. Staying current keeps you and your business in the competitive game.

4.  It says a lot about you and your self-esteem, your attitude towards your life and your body, and your respect for your career or business. The wrong clothes can give off the wrong vibe, which could harm your chances of attracting new clients or promotions.

5.  Having poorly fitted clothing can sometimes make your outfit appear inexpensive.  Make sure your clothing fits well, even if this means buying items in the next size up or spending money on alterations. 

6.  Choosing age appropriate attire. Yes, it’s important to keep your look updated, however, it’s also important to dress for your age. Remember, trying to look too youthful can potentially harm your brand just as badly as an outdated look can.

7.  Clothes tend to have an expiration date. Remove any items from your wardrobe that are overly worn or typically more than five years old, with the exception of classic pieces that were made to last a lifetime. 

8.  It’s important to add your own personal style to your outfits. Whats your style? Are you a romantic, classic or natural, dresser? Find out what colours, patterns and designs speak to you, build a mental image of how you can work them into your wardrobe fittingly. 

9.  If you need to update your look but you don’t have the budget for a whole new wardrobe then consider just adding some new accessories. Ties, belts, jewellery, shoes or handbags are a great way to give your wardrobe a new look without breaking the bank. 

10, Colours play a huge part in our lives, form our home interiors to our wardrobes it’s one of the most personal decisions that you will make, and can affect how you look and feel throughout your busy day. Colours are a great way to express ourselves, a natural expression of our personality, and when we wear certain colours, we feel more self-assured and confident. Studies have shown that certain colours can have an impact on our performance in both business and life. So, the next time you reach for a colour think about the Psychology behind your choice.


Living in a visually oriented world places physical presentation on par with work presentation, and in this competitive marketplace we can no longer afford send out inconsistent messages. Remember this is not about vanity, it’s about self- investment and your business.

With Love,  

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© Nichola English & The Female CEO


My Name is Nichola and I am addicted to fashion.

From an early age picking out clothes for friends and family I always had an eye for style which only expanded as i got older, eventually leading  me to create my business,  The Wardrobe Provocateur. I adore working with women (and men) across the world discovering personal style, reinventing that old tired wardrobe and discovering new confidence and vitality through coaching, shopping and good old clearing out of the old. You can read my story of becoming The Wardrobe Provocateur here.

I am thrilled to be here as part of this amazing community and I aim to share some of my personal insights, Ideas and my famous 'Wardrobe Wednesdays' with you. I will be popping regularly into The Community page so feel free to connect with me, ask questions and get social. You can also join my Facebook group, full of inspiring men and women here.

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